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National Player Development

Development first. Always.

A national baseball player development platform built on honest evaluation, elite coaching, and real outcomes. Not a showcase. Not a recruiting service.

View Upcoming Events → Learn More
Who We Are

We built this because something was missing.

Athlete Standard was founded by coaches and developers who spent their careers building players, not just evaluating them. Our staff brings over 20 years of combined experience across professional baseball, collegiate coaching, minor league instruction, and national player development programs. We have worked with athletes at every level, from youth development through the professional ranks.

We built Athlete Standard because we saw the same gap, year after year. Players would attend a showcase, receive a number, and leave with no clear path forward. Tournaments give athletes a place to compete. Showcases give athletes a snapshot. Neither one gives them the tools to actually improve.

That is the space we built this for.

At Athlete Standard, athletes get an honest evaluation. They get real instruction. They get a development plan they can act on before their next event. The environment is designed for players to push their limits, try new things, and fail forward, without the pressure of performing for a scout on day one.

We believe development comes first. Everything else follows.
The Pathway

One system, three tiers, built to move players forward.

Every tier feeds the next. Scarcity and quality are protected at every level.

/ Tier 1 · Ignition
Ignition
Accelerate your game in a high-intensity weekend environment.
Open Registration

Ignition events are fast-paced, high-rep development weekends built for athletes who are serious about getting better. In a small group setting with an elite coach-to-player ratio, you'll be tested, coached, and challenged then sent home with a clear development plan.

  • 2-day weekend format
  • 24–30 players maximum
  • Position-specific instruction
  • Measurable testing + evaluation
  • Take-home development report
  • Open registration
This is where the standard gets set.
/ Tier 2 · Immersion
Immersion
Deep skill development and technical refinement over multiple days.
Application Required

Immersion events are for athletes who've proven they're ready for the next level. Over 4 days at a premium facility, you'll work with elite coaches on advanced skill development, compete in controlled game environments, and receive a comprehensive evaluation that goes beyond the numbers.

  • 4-day format at premium facilities
  • 90–100 players maximum
  • Advanced positional development
  • Live game evaluation
  • Full player development report
  • Application required
This is where the work becomes a game plan.
/ Tier 3 · Transformational
Transformational
Elite invite-only experience built around data, analytics, and advanced baseball IQ.
Coming 2027

Transformational is the top of the Athlete Standard pyramid. This invite-only event is reserved for the highest-level players identified through our system. Over multiple days, you'll dive into the data and analytics of who you are as a player, work through advanced baseball concepts, and compete in front of the people who matter most to your future.

  • Invite only
  • Limited roster
  • Data and analytics-driven curriculum
  • Advanced baseball IQ evaluation
  • Scout and college coach presence
  • Elite competition
This is where careers begin.
Evaluation Philosophy

We tell you the truth.

Most events hand you a number and send you home. We hand you a number, explain what it means, show you how it compares, and tell you exactly what to work on next.

/// Every Athlete Standard Participant Receives A Development Report That Covers:
This isn't just feedback. It's a roadmap.
Upcoming Events

Find your event.

Every event is capped. Join the standard.

Registration Open
Florida Immersion
DEC 3–6, 2026
Orioles Player Development Complex · Sarasota, FL
Grades 8–12 · 100 Athletes

Four days at the Orioles Player Development Complex. Real coaching, honest evaluation, a plan you can actually use. Founding Athletes get 20% off every future Athlete Standard event through high school graduation.

Register Now →
Details Coming Soon
Maryland Ignition
SEP 12–13, 2026
Loyola Blakefield · Towson, MD
Grades 8–12 · All Positions

A weekend Ignition event in partnership with Bmore Elite. Registration link coming soon.

Get Notified →
Who's Coaching

Current and former pro coaches and players.

Not local hitting lessons repackaged as a showcase. Coaches who have run this at the highest level.

/ Experience
20+ Years Combined Coaching
/ Background
National Player Development
/ Staff
Current & Former Pro, Collegiate, and HS Coaches
/ Model
Small Groups, Real Attention
Mike Landis
Head of Player Development
10 years at Baseball Factory as Head of Player Development. Guest instructor at Toronto Blue Jays instructional camps. Multi-time Under Armour All-America Game manager and scout. Holistic development for all positions.
Brady North
Hitting/Outfield Coach
Assistant Hitting Coach for the Baltimore Orioles, hired ahead of the 2026 season. Former Assistant Hitting Coach for the Tampa Bay Rays. NAIA World Series champion at Cumberland University.
Michael Austin
Pitching Coach
Current pitching coach at Frostburg State University. Drafted by the Kansas City Royals. Frontier League World Series champion with the Quebec Capitales.
Tyler Goodro
Catching Coach
20+ years coaching, scouting, and playing at every level of baseball. Former Area Associate Scout for the Phillies and Twins. Founder of Field General Academy, training 300+ catchers a year.
George Carroll
Catching Coach
Signed with the Toronto Blue Jays organization in 2011. Catching coach in the Blue Jays organization, developing MLB catchers Gabriel Moreno, Danny Jansen, and Alejandro Kirk. Former coach at IMG Academy and Baseball Factory.
Talmadge Nunnari
Hitting Coach
Former MLB player with the Montreal Expos, drafted in the 9th round of the 1997 draft. All-America honors at Jacksonville University and former Baseball Factory talent evaluator.
Logan Maloney
Coach
Former Baseball Factory National Player Development Coach and Director of Analytics, and former collegiate and high school coach. Multi-time Under Armour All-America Game staff.
Steven Leonard
Coach
JUCO College World Series champion at Iowa Western. Drafted by the Colorado Rockies. Over 10 years of training athletes at all levels.
TC Calhoun
Coach / Advisor
Area Scouting Supervisor for the St. Louis Cardinals. Former Minor League Hitting Coach and Area Scout. Former collegiate coach across multiple programs and levels.
Your Player Profile

Every report lives in On The Radar.

Once you complete an Athlete Standard event, your evaluation, development report, and full athletic profile live in On The Radar, not a filing cabinet or a forgotten inbox. Here's what that gives you:

On The Radar is launching soon. Join the list below to know the moment it's live.